Curb Records Hitmaker Rodney Atkins Returns With “True South"

Nashville, Tenn. (November 22, 2024) — A mainstay artist with multi-generational appeal, Curb Records perennial hitmaker Rodney Atkins returns with his first taste of new music with “True South,” dropping today (11/22) — listen HERE. Cementing mega-hits in our hearts and minds for decades, Atkins is putting his masterful finishing touches on more new music that will continue to release in 2025.

“True South isn’t about where you live—it’s a way of living,” shares Atkins. “It’s the rural heart you can find in a big city or small town across the USA, rooted in friends, family, and the good Lord. An anthem about the way I was raised and how I’m raising my kids.”

The fist-pumping, foot-stomping, hell-raising anthem tributes the kind of living Atkins enjoyed growing up in the Cumberland Gap. The multi-Platinum recording artist produced “True South” with Jordan Schmidt and penned the homegrown original with his wife, Rose Falcon, Blake Redferrin, and Jake Saghi. Colored by the vernacular of Appalachia and the sound of the Tennessee hills, the American-made “True South” previews the country singer’s long-awaited follow-up to his critically acclaimed album, Caught Up In The Country. Fans have already been buzzing about the freshly minted song since Atkins teased the track across his social platforms, garnering six-figure stats on Instagram and TikTok as fans created user-generated content with the audio from “True South.” Adding to the excitement leading up to today’s release, Atkins also gave away a signed guitar.

Tiding listeners over until he can present them with a full studio set, the multigenerational entertainer recently treated fans to Acoustic Sessions, a four-song EP that strips down a handful of his most popular selections across a career that spans more than two decades. These fresh front-porch iterations of some of Atkins’ most beloved songs reflect on the past with fond nostalgia as the award-winning singer looks to the future with plenty of new music on the horizon.

Charting at Country Radio in three different decades, Atkins is an artist with multi-generational impact whose voice has been a mainstay at Country radio – parents who are now grandparents, and adults who first heard Atkins while eating a happy meal in their booster seat. The ACM Award-winning artist has over 4 billion global streams; six number one radio singles; 16.5 million RIAA-certified units over 9 singles and 3 albums; has performed on NBC’s TODAY Show, GMA’s Strahan & Sara, and FOX & Friends; and his song “Watching You” was named Number One Song of the Decade by Country Aircheck and earned the songwriter a BMI “Million-Air” Award. Atkins has cemented mega-hits in our hearts and minds and is putting his masterful finishing touches on more new music that will continue to release in 2024 and 2025.

Stream or purchase “True South” HERE.